Recently, his lab invented technology that makes electrical impulses flowing through neurons in a live animal brain observable for the first time. Now, in a paper published in Cell, Cohen and colleagues report new evidence that could help researchers understand how the brain ignores or acts on different information, knowledge that could offer crucial data on how neuronal circuits function and, one day, help researchers understand and treat neurological disease.Ĭohen didn’t set out to investigate attention. Your brain has to ignore all that stuff and only pay attention to the very few things that are actually relevant.” “Right now, your little toe is sending signals up to your brain, as is every square inch of your body,” said Adam Cohen, a professor of chemistry and chemical biology, and of physics, “but most of it is not interesting. Every fingernail, elbow, nostril, and eyebrow is constantly vying for the brain’s attention. ![]() Today, the internet is a sensory free-for-all: Pop-up ads burst into articles every few paragraphs, stealing the screen with lollipop colors and music, shouting product information from unseen corners.
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